TATA MOTORS

Interactive augmented reality virtual-tour of the Nexon for Tata Motors (www.tatamotors.com). Our application was used to introduce their concept car. An interactive model of the car could be viewed from any angle and layers of the car could be removed to show underlying layers. These views were augmented by on-screen technical specifications.

For this project our studio provided:

 

  • Analysis and proposal of application architecture

  • Programming of all functionality

  • Image-based object detection and monitoring technologies (Vuforia)

  • 3D models based on client diagrams and data

  • Graphical user interface based on clients materials

  • Customized shaders for navigating from outside to inside of the vehicle